What I like about this vlog is that, even though it is an interview, they splice it up and incorporate video and music into it. The editing is very sophisticated and interesting and fun to watch. Another reason I like this vlog is that it is a kind of advertisement for something that flies a little under the radar in Minneapolis. Sound Unseen is a really interesting festival that gets little attention outside of the core audience, but since music is something Minneapolis is becoming known for, it's something that a lot of people would be interested in if they only knew about it.
The audience for this vlog is certainly people who are familiar with the festival and want to know what is playing there (well, this is from last year, but that was the intention). It is also for people who are not familiar with what it is and gives them a nice sense of what they might expect. Because the vlog has clips from the films that are playing, you can kind of figure out what the festival and each film that is highlighted is all about.
Sites like Blip.tv are great because they expose people to aspects of the community they might not otherwise have access to.
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